Conscious Capitalism Manifesto

Why does Conscious Capitalism need a manifesto?

The definition of manifesto from the is simply this: “A public declaration of intentions, opinions, objectives, or motives“.

According to Lifehack, writing a manifesto is a great way to clarify beliefs, examine motivations, create personal policies,  describe what kind of world you’d like to live in, and write down your goals

A manifesto is not set in stone. There is merit in using it as a starting point for conversation, obtain input and review the document on a regular basis.

There have already been many attempts at writing a Conscious Capitalism manifestos, but agreeing on one would facilitate a conversation around some key questions such as: What is conscious capitalism?  and how to make it more mainstream?

According to Raj Sisodia,  and John Mackey, “Conscious Capitalism” is not an oxymoron”,  capitalism is a remarkably powerful system for meeting people needs for survival and success and done consciously, it can be a noble way to lift people out of poverty while managing natural finite resources.

Conscious Capitalism is a game-changer, it requires the creation of entirely new systems and ways of doing business. It requires creating systems  from a higher level of consciousness than the level at which the problems were created. It requires to change the corporate culture and leadership. It’s about basing the organisation on love rather than on fear. On win-win relationships rather than on zero-sum mentality. It’s about abundance rather than scarcity. It’s about giving meaning to money. As Raj Sisodia  and John Mackey wrote in Conscious Capitalism: “Despair = Suffering – Meaning”. As holocaust survivor, Viktor Frankl wrote in Man’s search for meaning, “human beings need meaning”. It’s about not being scared of conflicts but seeing them as gifts. Conflict brings issues to the surface to give us a chance to heal them, as such they are great opportunities for personal and spiritual growth. Conscious Capitalism is about adding value. It’s about making sure that  that each stakeholder receives more value than they’re contributing. It’s about valuing generosity rather than greed. It’s about encouraging sharing rather than selfishness. It’s about encouraging change rather than maintaining the status quo. I’s about embracing our deeper issues, rather than repressing and denying them. It’s about displaying courage rather than cowardice and  taking “unconditional responsibility” for creating our reality, and shifting from “victim consciousness” to what Fred Kofman calls “player consciousness” in his book “Conscious Business: How to build value through values”.

Conscious Capitalism is about connection rather than separation. It’s about cultivating detachment rather than addiction.

It’s about valuing authentic relationships rather than seeing people as disposable. Conscious Capitalism is about sustainability and people and planet rights rather than trying to generate profit at all costs.

Conscious capitalism is based on the triple bottom line, which recognises financial, social and environmental accountability. It recognises the rights of all stakeholders, not just the shareholders.

Conscious Capitalism is about intrinsic rewards rather than extrinsic ones.

Conscious Capitalism is about embracing the unknown rather than having certitudes.

Conscious Capitalism is chosen, not forced, it’s about empowering the stakeholders that want to work with you to do so and support, in their own way, the development of conscious business and the deployment of conscious business practices…

What does Conscious Capitalism mean to you? What would you like to see happening to make it more a part of business as usual?


(Photo credit:  Manifesto via

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