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Conscious Capitalism history

“When capitalism started, nature was abundant and capital was scarce; it thus made sense to reward capital above all else. Today we’re  awash in capital and literally running out of nature. We’re also losing many social arrangements that bind us together as communities and  enrich our lives in nonmonetary ways. This doesn’t mean capitalism is doomed or useless, but it does mean we have to modify it. We have to adapt it to the twenty-first century rather than the eighteenth. And that can be done. 
How do you revise a system as vast and complex as capitalism? And how do you do it gracefully, with a minimum of pain and disruption? The answer is, you do what Bill Gates does: you upgrade the operating system.” says Peter Barnes in Capitalism 3.0.
So what operating system did we get in the first place, why did we use it, how many upgrades did we already have and how can we go about finding something that’s adapted to our needs now?
The term capitalism is often attributed to Karl Marx.  The Latin root of the word is capitalis, which refers to “head” and is related to the trade and ownership of animals,  which is the way that wealth used to be measured: The more heads of cattle, the better. 
Capitalism is essentially an economic system based on the private ownership of the means of production,distribution, and exchange, and characterised by the freedom of capitalists to operate or manage their property for profit in competitive conditions (Collins 
English Dictionary).

Conscious Capitalism is a term that was first coined  by Nobel Peace Prize recipient Muhammad Yunus. In an interview , he was quoted saying: “I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.”

 Kip Tindell (CEO of the Container Store) and John Mackey (co-CEO of Whole Foods Market) co-founded Conscious Capitalism Alliance in 2007. The term “Conscious Capitalism” is now a trademark of Conscious Capitalism Inc, the organization behind Conscious Capitalism Alliance.

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